Thrilled to have my client IMMUNO GUM and Chicklabs featured in today’s Adfreak column in ADWEEK MAGAZINE.
College’s Hottest Guy and Hottest Girl Give Out Free Kisses in Ad Stunt for Gum – Yeah, it’s a little awkward
By Gabriel Beltrone, Adweek
College students know that chewing gum is for making out. But Immuno Gum, a new product, also claims to include immune-system-boosting ingredients like zinc, vitamin C and echinacea. To promote the brand, business incubator Chicklabs and students from Chapman University’s film school created this video of a pair of college students—the “hottest” at the school, according to the ad’s makers—handing out free samples, and then free kisses, to dozens of their peers on campus.
It’s an awkward and slightly gross premise that will make germaphobes squirm. The result, though, is ultimately pretty innocent, consisting mainly gawky pecks, and blushing, and laughter, and cheering, and the general lack of comfort that’s bound to accompany spit-swapping for the sake of business.