Looking to use the EIM method to make a great impression? Consider your fonts. It’s an art form unto itself. The Lost Type Co-op, also know simply as Lost Type has some of the best looking free fonts on the web. They take donations and I encourage you to do that.  They also offer a beautiful book for $40 as collection of their fonts – classy, retro, clean. It’s all here. The logo for EIM Marketing uses Mission Script.

Here is what they say about themselves:

The Lost Type Co-Op is a Pay-What-You-Want Type foundry, the first of its kind.

Founded by Riley Cran and Tyler Galpin, originally in a whirlwind 24 hour adventure to distribute a single typeface, Lost Type has blossomed into a full fledged foundry, distributing fonts from designers all over the world, with its unique model.

Users have the opportunity to pay whatever they like for a font, you can even type in ‘$0’ for a free download.

100% of funds from these sales go directly to the designers of the fonts, respectively.

Lost Type takes no cut of sales, and holds no funds.