Public Relations

OCBJ Wind WonderI am able to get meaningful publicity for companies – not because of a great rolodex of powerful contacts – but because I can tell great stories about the companies I work for. This creates a mutually beneficial relationship with the press; a much healthier way to operate in my opinion. My rich storytelling background in creative writing and motion pictures has allowed me to get press coverage for the companies I’ve worked for in AdWeek, USA Today, CNET, TechCrunch, BusinessWeek, Orange County Register, Wall Street Journal, Los Angeles Business Journal, and many more.

RECENT ACCOMPLISHMENTS

  • Winner: 2015 Hermes Creative Platinum Award
  • Silverlight Digital featured on stage at AdTech New York
  • My viral video “Free Kisses” was featured in AdWeek
  • I partnered with Google to produce a popular digital advertising seminar
  • Dr. Terry O’Neil featured in OC Metro Magazine’s “Hot 25 People of the Year”
  • Orange County Business Journal cover story on Modular Wind Energy
  • Market research reports featured in USA Today
  • Frequent guest-lecturer at Chapman University on the topic of public relations
  • Contributing writer for three digital advertising online journals

PRESS CLIPPINGS

Click the accordion icon below to unfold samples of my work:

 

PUBLISHED ARTICLES AND GHOST WRITING

A brief history of ad blocking shows it’s not a new problem (EConsultancy)
The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit. It’s lineage may date back as far as 1928, inspired by two American cousins named…

Why it’s time to leave old-school SEO behind (EConsultancy)
The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines….

Marketing analytics: what your web traffic says about your business (EConsultancy)
In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However…

Surprising Ways To Ruin Digital Advertising Strategy (Mediapost)
This is not another advice column on how to better optimize keywords or A/B testing your ads for better results. Many businesses — perhaps new to digital media — are frequently surprised at the ancillary benefits and little known hazards of digital media and fail to incorporate them into their campaign, planning, budget and success metrics.

How “Orange Is the New Black” can inspire your campaigns (iMediaConnection)
One of the summer’s most popular shows has found new and unique ways to reach its audience. Check out these strategic tips from the series.

A brief guide to viewability for digital advertisers (iMediaConnection)
With improving technology and better understanding of consumer behavior, the advertising industry is now reconsidering how we define an impression. Let’s take a look at what changes need to be made, and what new rules are being put into place.