The Great Divide – Episode 2

Real business owners. Real stories. In this landmark documentary series, WebVisible explores The Great Divide – where small businesses and consumers fail to connect.

In 2011, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. Now, we’ve taken our cameras behind the counters, into the factories, warehouses, shops, and offices of small business America to get total access into the lives, struggles, ideas, and insights of small business owners.

Directed by Eric M Wolfson, Produced by David Reeve and Rob Strulowitz