A good logo design is not just pleasant to look at. It’s a functional component of your marketing toolbox and a key piece of your visual identity. When choosing a logo, It’s important to visualize where the logo will go. Can you shrink it to fit on a business card and still read it? Can you enlarge it to hang it on the side of a building? Can it grow and evolve over time? Can it be silk screened onto a t-shirt without losing detail? Is it unique enough to be trademarked?