Kissing Strangers

Produced at Chapman University, IMMUNO GUM’s video has over 300,000 views on Youtube. The video was shot with hidden cameras and features two students offering samples of IMMUNO GUM® in exchange for a kiss. And as with any situation that tests social norms and pushes people’s boundaries, the reactions were priceless.

Would you be bold enough to smooch a complete stranger offering free kisses? That’s the question we posed to students and passers by at Chapman University. This hilarious hidden camera video featured two students offering samples of IMMUNO GUM® in exchange for a kiss. And as with any situation that tests social norms and pushes people’s boundaries, the reactions were priceless.

There were those people who nervously avoided the kissers altogether, those who opted for a lighthearted kiss on the cheek and even a fearless few who went in for the full on makeout. Many people doubted whether our stunt was real. “Do I get to kiss you? Really? Like, where?” quipped one cheeky student. Others remarked that getting a free kiss brightened their day and walked away smiling.

Adding a little sunshine to someone’s day feels pretty awesome, especially if it’s a college student in the midst of midterms! Our goal for the video was twofold: to capture people’s humorous reactions to the possibility of receiving a free kiss and to spread the word about IMMUNO GUM®. After two days of filming, the entire crew knew that they had a enough footage to create a feelgood video with a humorous edge worthy of the YouTube viral video network.