Category: Design


4 Tips for Marketing a Challenger Brand

Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within […]

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Some thoughts on Prezi and PowerPoint

You may be hearing about Prezi, a relatively new tool for creating presentations. Prezi was created in 2009 and claims to have 50 million global users producing 160 million Prezi’s. Though PowerPoint remains the go-to application for creating presentations, Prezi has some benefits worth exploring. Here are my thoughts on the pros, cons, and a […]

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Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity. I designed this logo sign for a client and I just can’t say it enough: when you design a logo – don’t fall in love with it on paper […]

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Free icon set from Elusive

Elusive has made available an amazing set of 271 free icons (donations accepted). The set includes social media and general use icons. Here is what they had top say about them: Elusive Icons is a webfont that can be used with any of your projects. Bootstrap-based, Foundation-based or even your custom projects! It was created by the need […]

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