My Tips on Executive Photos from American Express Open

Having a proper executive photo for any occasion is really easy to do – especially on a tight budget. I spoke with American Express Open to offer these tips on how to get it done right:

If you can’t afford to take hundreds of shots for every possible photo scenario you might encounter, take at least three different photos, suggests David Reeve, owner of marketing firm EIM Marketing and Public Relations. Reeve also volunteers for Pablove Shutterbugs, a company that teaches children with cancer how to express themselves through photography.

“One vertical shot, one horizontal shot and one candid shot should do it,” Reeve says. “With these three, you’ll be ready for any request you get from a journalist, Web designer or brochure designer trying to fill a specific-sized space.” 

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Charity Events Featuring Everest Avalanche Survivor Raised $9,300 For Nepal in the Wake of Earthquake Devastation

Orange County, California—(October 13, 2015) – David Reeve, producer of three recent events benefiting Nepal, announced today that a total of $9,300 was raised in support of two nonprofits, Nepali Youth Foundation and Empower Nepali Girls, featuring the photographs of mountaineer and recent avalanche survivor, Kuntal Joisher.

In April 2015, an earthquake triggered an avalanche on Mount Everest, killing more than 18 people and injuring over 70. The earthquake caused mass devastation in Nepal as well where over nine and a half thousand people died, tens of thousands were seriously injured, and the destruction caused more than half a million out of their homes and into temporary living situations. In response to the devastation from the earthquake, avalanche survivor and photographer, Kuntal Joisher, collaborated with marketing consultant and producer, David Reeve to host the three charity events.

On September 17, Joisher spoke in front of a capacity crowd at REI in Tustin, CA where he told his story of survival in the worst avalanche to hit Nepal since 1943. Joisher then shared his dramatic viral video of the terrifying experience that has received 23 million views on YouTube.

A second event was held at the Kopeikin Gallery located in the Heart of the Culver City Arts District on September 20. This exhibit displayed photos from Josher’s collection, “Nepal Himalaya: Journey Through the Kingdom of Snow and Ice”.

The second gallery exhibition, which was featured here in the Orange County Register, was held at the California Center for Digital Arts in Brea, CA on September 24. Tempo Urban Kitchen provided vegan food as Joisher is currently attempting to be the first vegan to summit Mount Everest. Joisher showed his video of the avalanche at this event as well.

Event sponsors include CallFire, Colony Logic, Matchcraft, Kopeikin Gallery, REI, California Center for Digital Arts, AOSA Image, Updopt, Mother’s Market, Sprouts, Bob Killen Art, and Tempo Urban Kitchen.

Immuno Gum in ADWEEK

Thrilled to have my client IMMUNO GUM and Chicklabs featured in today’s Adfreak column in ADWEEK MAGAZINE.

College’s Hottest Guy and Hottest Girl Give Out Free Kisses in Ad Stunt for Gum  – Yeah, it’s a little awkward

By Gabriel Beltrone, Adweek
College students know that chewing gum is for making out. But Immuno Gum, a new product, also claims to include immune-system-boosting ingredients like zinc, vitamin C and echinacea. To promote the brand, business incubator Chicklabs and students from Chapman University’s film school created this video of a pair of college students—the “hottest” at the school, according to the ad’s makers—handing out free samples, and then free kisses, to dozens of their peers on campus.

It’s an awkward and slightly gross premise that will make germaphobes squirm. The result, though, is ultimately pretty innocent, consisting mainly gawky pecks, and blushing, and laughter, and cheering, and the general lack of comfort that’s bound to accompany spit-swapping for the sake of business.

Read the whole review and watch the video here.

Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity.

I designed this logo sign for a client and I just can’t say it enough: when you design a logo – don’t fall in love with it on paper or your computer screen. It’s important to visualize where the logo will go. Can you shrink it to fit on a business card and still read it? Can you enlarge it to hang it on the side of a building? Can it grow and evolve over time? Can it be silk screened onto a t-shirt without losing detail? Is it unique enough to be trademarked?

These are good questions to ask of any logo.

Best free fonts on the web

Looking to use the EIM method to make a great impression? Consider your fonts. It’s an art form unto itself. The Lost Type Co-op, also know simply as Lost Type has some of the best looking free fonts on the web. They take donations and I encourage you to do that.  They also offer a beautiful book for $40 as collection of their fonts – classy, retro, clean. It’s all here. The logo for EIM Marketing uses Mission Script.

Here is what they say about themselves:

The Lost Type Co-Op is a Pay-What-You-Want Type foundry, the first of its kind.

Founded by Riley Cran and Tyler Galpin, originally in a whirlwind 24 hour adventure to distribute a single typeface, Lost Type has blossomed into a full fledged foundry, distributing fonts from designers all over the world, with its unique model.

Users have the opportunity to pay whatever they like for a font, you can even type in ‘$0’ for a free download.

100% of funds from these sales go directly to the designers of the fonts, respectively.

Lost Type takes no cut of sales, and holds no funds.

Exergy Controls in today’s Orange County Register


Co-Founders of Exergy Myles Baker and Jim Haas are featured in this package.EIM client Exergy Controls is doing more than innovating new energy saving green-technology, in fact, they’re fighting crime, too. Exergy’s Dr. Myles Baker and Jim Haas are featured in today’s Orange County Register. They tell great story on how their lighting control switches were used to bust jewel thieves at California State University, Fullerton. Read the store here.

Choosing new brand elements

Selecting brand elements, such as your new logo and colors, can be a fun process. I always advise my clients that it requires the decision-makers to step out of their usual role within the organization and look back – objectively – at the company, perhaps seeing the company through the eyes of a customer.

This process can often take many weeks or months before a decision is reached. The brand elements that I offer are their first choices, but not last. A strong collaboration period may result in new designs, logos, colors before we can all decide on what’s best for the brand. At this early stage, I attempt to show a broad spectrum of designs, from conservative to crazy.

Important to note: the decision making process is not a contest or lottery, it’s a somewhat scientific evaluation of the options, with business objectives in mind. It’s not a popularity contest. The least popular logo may be most effective.

WHAT MAKES AN EFFECTIVE BRAND ELEMENT?

Effective brand elements are trademarkable devices that identify and differentiate your brand. The test of a good brand element is what a customer would know about your product or service or values if the element was all they knew.

According to Philip Kotler, great brand elements should be:

  • Memorable: How easily can it be recalled or recognized?
  • Meaningful: Is the element credible and suggestive of your business category? Does it suggest something about your customer? Does it have inherent meaning?
  • Likeable: Is it aesthetically pleasing? Is it verbally and visually likeable?
  • Transferable: Can the brand element be used to launch a new product line? Can it be reduced to the size of a business card, or enlarged to fit a building sign?
  • Adaptable: How adaptable and updatable is the design? Can the design evolve of over time?
  • Protectable: Is the element unique and capable of being protected with a trademark?

Did the ad work?

Does advertising work? Yes, but not always in the way the advertiser intends. A good advertisement is best when backed by a quality brand that can effectively provision the advertised product or service. In my opinion, a good ad can garner 1 of 3 potential responses:

“I don’t want or need this product and I will not buy it.” (Lack of Desire)
“I do want or need this product but I will not buy from the advertised vendor.” (Distrust of Brand)
“I want or need the product but I will buy from the advertised vendor.” (Effective ad + Brand)
In response #1, as marketers, one of our jobs is to create desire, which a good ad can do (without being deceptive, of course.) In response #2, it is the marketer’s responsibility to build a quality brand before we advertise it. In response #3, we have done our job by creating an effective brand that consumers want to shop with, then attracting customers with a quality ad.

Today, I had the privilege of doing some work for a new client, Sincerus Solutions. They have a good brand, good people, and offer a stellar level of customer service. For them, I believe the ad will be a solid #3.

I’m Speaking at Chapman University Tonight

I’ll be speaking on Public Relations at Chapman University. Here are the details:

Join Chapman PRSSA for our third speaker event of the Spring 2014 semester on Tuesday, April 4th, 2014 @ 7:00pm, featuring David Reeve, co-founder of Chicklabs, LLC.

David graduated from Chapman University with a degree in Film Production in 1995, and founded the Chapman Film Alumni Board in 1998. He spent ten years working with Ron Howard, DreamWorks, and Universal. He left the film industry in 2002 and returned to Orange County, married a Chapman alum, and now has a career in public relations and integrated media design. Last year, he started an incubator for female-led businesses along with a partner called Chicklabs, LLC – pairing entrepreneurs with seed capital.

The event takes place this Tuesday, April 8th, 2014 at 7:00pm in Marion Knott Studios, Room 132.

For more information about the event, and to RSVP, visit http:/jjshow.me/PRSSAevent3.