Three Tips for Better Public Relations Success

Every company wants more press, but not all of them properly earn it. As a public relations consultant, I never spam members of the press with wasteful pitches, impersonal requests, or blatant attempts to sell product through weak press releases. For these reasons, I have a great track record for getting genuine newsworthy stories published for my clients. […]

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Shutterbugs Take The Getty Center

I’ve worked for more than 4 years with this amazing group in Los Angeles, a non-profit called The Pablove Foundation. Each year, the growth is so impressive. I joined in 2011 with a small group of pro photographers mentoring a tired and careworn group of kids – aspiring young photographers each inflicted with their own […]

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Some thoughts on Prezi and PowerPoint

You may be hearing about Prezi, a relatively new tool for creating presentations. Prezi was created in 2009 and claims to have 50 million global users producing 160 million Prezi’s. Though PowerPoint remains the go-to application for creating presentations, Prezi has some benefits worth exploring. Here are my thoughts on the pros, cons, and a […]

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My Tips on Executive Photos from American Express Open

Having a proper executive photo for any occasion is really easy to do – especially on a tight budget. I spoke with American Express Open to offer these tips on how to get it done right: If you can’t afford to take hundreds of shots for every possible photo scenario you might encounter, take at […]

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Immuno Gum in ADWEEK

Thrilled to have my client IMMUNO GUM and Chicklabs featured in today’s Adfreak column in ADWEEK MAGAZINE. College’s Hottest Guy and Hottest Girl Give Out Free Kisses in Ad Stunt for Gum  – Yeah, it’s a little awkward By Gabriel Beltrone, Adweek College students know that chewing gum is for making out. But Immuno Gum, […]

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“Kisses” Video hits 275,000 views on Youtube

Produced with Chicklabs at Chapman University, IMMUNO GUM’s video recently hit 275,000 views on Youtube and is adding nearly a thousand views per day. The video was shot with hidden cameras and features two students offering samples of IMMUNO GUM® in exchange for a kiss. And as with any situation that tests social norms and […]

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Exergy Controls in today’s Orange County Register

EIM client Exergy Controls is doing more than innovating new energy saving green-technology, in fact, they’re fighting crime, too. Exergy’s Dr. Myles Baker and Jim Haas are featured in today’s Orange County Register. They tell great story on how their lighting control switches were used to bust jewel thieves at California State University, Fullerton. Read […]

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21 examples of clean website design

I found this on one of my favorite sites for design inspiration, www.WebDesignFact.com. “Minimalism in design isn’t a new trend, fad, or approach. But there is no doubt that it is an effective one. Because minimal design is fundamentally focus on simplicity and clarity, and more importantly a powerful concept that allow your message to […]

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I’m Speaking at Chapman University Tonight

I’ll be speaking on Public Relations at Chapman University. Here are the details: Join Chapman PRSSA for our third speaker event of the Spring 2014 semester on Tuesday, April 4th, 2014 @ 7:00pm, featuring David Reeve, co-founder of Chicklabs, LLC. David graduated from Chapman University with a degree in Film Production in 1995, and founded […]

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Questions to ask of any logo design

A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity. I designed this logo sign for a client and I just can’t say it enough: when you design a logo – don’t fall in love with it on paper […]

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