

Many years ago I helped my client Silverlight Digital launch a simple webinar – their State of Digital report was delivered online with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, the webinar has evolved into a huge live event we call, “Pulse”. Now in its […]
Six months nearly to the day as I write this, I began the task of developing a new brand for Link 4, a farm tech company that uses greenhouse sensors to track environmental data. This data is used by greenhouse growers of everything from blueberries to marijuana to flowers. Interestingly, the tech is also used […]
Every company wants more press, but not all of them properly earn it. As a public relations consultant, I never spam members of the press with wasteful pitches, impersonal requests, or blatant attempts to sell product through weak press releases. For these reasons, I have a great track record for getting genuine newsworthy stories published for my clients. […]