Events
Events
Six months nearly to the day as I write this, I began the task of developing a new brand for Link 4, a farm tech company that uses greenhouse sensors to track environmental data. This data is used by greenhouse growers of everything from blueberries to marijuana to flowers. Interestingly, the tech is also used […]
Every company wants more press, but not all of them properly earn it. As a public relations consultant, I never spam members of the press with wasteful pitches, impersonal requests, or blatant attempts to sell product through weak press releases. For these reasons, I have a great track record for getting genuine newsworthy stories published for my clients. […]
Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within […]
